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Video uploaders with more than 100,000 followers could start paid fan clubs on the service
YouTube said on Thursday that video uploaders with more than 100,000 followers could start paid fan clubs on the service , one of several new features aimed at helping itself and its users diversify revenue after a turbulent year.
The unit of Alphabet Inc’s Google said it was investing in reducing reliance on advertisers, who deliver billions of dollars in revenue annually but increasingly do not want to be associated with some content, such as racy music videos and roguish stunts.
Some video makers saw earnings fall last year when YouTube placated advertisers by restricting where commercials appear. New tools such as memberships and expanded merchandise sales should give video producers more control over their businesses, said Rohit Dhawan, senior director of product management at YouTube.